TYPE:
Advertising Campaign
ROLE:
Art Direction · Graphic Design
TEAM:
Emily, Stephanie (Photography)
YEAR:
2025
Overview
This campaign expands Goldfish beyond its kid-focused image by bringing its playful spirit into grown-up moments. Paired with wine and cheese boards, Goldfish adds an unexpected touch of fun to adult occasions across OOH, print, web banners, and motion graphics.
Motion Graphics
Using the final photography, I extended the campaign into motion, bringing the playful concept to life through animated digital ads while maintaining a consistent visual direction.
Creative Process
As the Art Director, I developed the campaign concept and used AI-generated reference images to communicate the intended visual direction to the photographers. This helped align the team on composition, mood, and styling before the shoot. Despite some production challenges, we worked together to bring the concept to life through the final photography.
