Graphic Design, Visual Concept, Illustration
Graphic Design, Concept Development
A graphic skateboard series exploring travel and movement through illustration, typography, and colour. The project reimagines the skateboard as a canvas for visual storytelling inspired by destinations, transit, and the feeling of going anywhere.
Freeflow is a logo concept inspired by the fluid movement of skateboarding.
The flowing, wave-like typography reflects the motion and rhythm of riding a skateboard, capturing a sense of freedom and momentum.
A bold cursive typeface was chosen to enhance the expressive and free-spirited character of the brand, while the thick letterforms add a playful, punchy presence.
The yellow and purple colour palette represents the pop and dreamy sensibility often associated with skate culture, blending energy, creativity, and individuality into a cohesive visual identity.
Inspired by the view from an airplane window, this deck captures the calm, dreamy feeling of watching the world pass by during a flight.
This deck reinterprets the typographic style of airline tickets, turning travel information into bold and expressive visuals.
Drawing from travel signage and destination markers, this deck represents movement, choice, and the freedom to go anywhere.
