Website Redesign
Web & UI Design
For Hanji, I redesigned the website using persona-driven research to reorganize the structure and improve usability. The information architecture and navbar were refined to make navigation more intuitive, while a calm color palette and Hanji-inspired textures were used to better communicate the brand’s identity through a modern digital experience.
The hero section was restructured to prioritize discovery and brand storytelling over immediate product listing. Featuring an artist-led collection helps users quickly understand the value of Hanji while encouraging exploration in a calmer, more intentional way.
The footer and supporting sections were restructured to improve usability and clarity. Practical information such as gift certificates and store locations is clearly organized, helping users navigate effortlessly while reinforcing trust and accessibility.
The category page focuses on clearer filtering and visual hierarchy, making it easier for users to browse collections and discover products without feeling overwhelmed.
The product page emphasizes clarity and ease of purchase by simplifying layout, prioritizing imagery, and reducing unnecessary interaction steps.
The moodboard explores a calm, soft, and tactile visual direction inspired by traditional Hanji textures. Muted pastel tones, organic paper surfaces, and gentle typography references were selected to balance warmth, craftsmanship, and a modern digital experience.
